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Amazon Prime is on pace to become more popular than cable TV

Someday soon, more U.S. households will be subscribers of Amazon Prime than cable or satellite TV, according to recent estimates of Amazon’s popular shipping and entertainment service.

According to estimates from Morningstar, nearly 79 million U.S. households now have an Amazon Prime membership*, up from around 66 million at the end of last year.

That compares to a projected 90 million U.S. households that will pay for cable or satellite TV this year, according to S&P Global.

Read more at Recode

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